Templates Sequences Guides Email WhatsApp

Product guide

Learn Leads Lord without digging through technical docs

Search workflows, jump to the right section, and use practical examples for leads, outreach, audit reports, warmup, and AI integrations.

Showing 20 of 20 guide sections.

Overview

What is Leads Lord? (The big picture)

Leads Lord keeps prospecting, audit research, outreach, and follow-up history in one workspace so teams spend less time moving data between tools.

Quick mental model

Think of it as an operating desk for outbound: find the right accounts, prepare the message, send through approved channels, and review what happened.

1Follow these steps

  1. Find

    You tell the app what market you care about. Leads handles B2B company discovery, while Audience Intelligence keeps creator, social, and consumer-style contacts separate from company records.

  2. Understand

    Audit reports, lead scoring, and AI-assisted research help you see why a prospect might care before you write the message.

  3. Write

    Templates, merge tags, and AI help turn raw lead data into outreach that uses names, companies, locations, audit findings, and offer context instead of generic blasts.

  4. Send safely

    Email and WhatsApp use queues, caps, suppression, and pre-send checks. Leads Lord should protect sender reputation before it helps anyone scale volume.

  5. Repeat smarter

    Outreach, Sequences, History, MCP, and BYOK let teams reuse winners, connect their own AI tools, and keep work moving without rebuilding the same campaign every week.

You don’t need five disconnected tools. Leads Lord is built so prospect data, audit research, AI help, outbound safety, messaging, and reporting stay close together: less copy-paste, fewer mistakes, faster learning when something works.

Leads

Leads: finding the right people (step by step)

This is step 1 in the story: who are we even talking to? The Leads screen is your magnifying glass.

Quick mental model

Think of it as narrowing a large market into a usable working list: location, service, contact availability, and quality signals decide what stays.

1Follow these steps

  1. Open Leads

    Go to Leads from the app menu. This page is where prospect search, filters, and selected records come together.

  2. Choose filters

    Narrow by services, location, email or phone availability, and other quality signals until the result set matches the audience you actually want.

  3. Let the system search

    Run the search. The table fills with rows. Each row is one company or contact card you could message.

  4. Tick the rows you want

    Use checkboxes to pick people. On strong plans you can select many at once (for example hundreds in a batch)—handy when you already trust your filters.

  5. Send them to outreach

    Use the actions your plan allows—send toward Email or WhatsApp, or export if you need a spreadsheet. The idea: don’t re-type those rows by hand.

If a row doesn’t look right, skip it. Better to message fewer relevant prospects than a broad list that will damage reply quality and reputation.

Leads

AI assist: smarter hunting without fake contacts

AI helps Leads Lord understand what you meant, expand the category, and score fit. The real contact details still come from database records and verified website checks.

Quick mental model

Like a research assistant who suggests where to look, while the app still checks the actual website before writing anything into your list.

1Follow these steps

  1. Start with intent

    When you search something like AI automation agencies in Texas, AI can translate that into related buyer categories, useful keywords, and likely decision-maker roles.

  2. Database first

    The app checks existing company data first. That is cheaper, faster, and safer than asking AI to wander everywhere.

  3. AI only when useful

    If the database is short, AI can suggest better search queries and classify fresh domains. It does not invent company names, emails, phone numbers, or people.

  4. Real source data wins

    Emails, phones, WhatsApp numbers, social links, and decision-maker names must come from real records or source pages. AI suggestions are labeled as suggestions, not verified facts.

  5. No credits? keep working

    If Leads Lord AI credits run out, users can add their own provider key for supported BYOK model calls, or continue with standard lead discovery. Lead hunting, email, WhatsApp, history, and exports still follow the user's plan.

  6. Bring your own key

    BYOK runs supported AI calls through the user's own OpenAI or Gemini account. Those model calls are logged for transparency and cost 0 Leads Lord AI credits, while platform actions still follow Leads Lord limits.

  7. Connect your own AI app

    MCP lets tools like Claude, Codex, Cursor, local models, and other MCP clients use Leads Lord as the data and workflow layer. Your AI does the reasoning; Leads Lord still enforces scopes, limits, and safety checks.

Email

Email: connect, write, send, and protect deliverability

Email in Leads Lord lets you compose outreach, use protected SES bulk delivery or a connected inbox, and see approved capacity and reputation signals before launch.

Quick mental model

Think of each sender as a business asset: connect it properly, start with safe volume, avoid bad contacts, and review history before scaling.

1Follow these steps

  1. Connect your mailbox first

    In Settings → Email, link Google, Microsoft, or SMTP. Recipients see mail from your sender, so setup quality and sender reputation matter.

  2. Pick delivery mode

    Connected inbox sends through Gmail, Microsoft or SMTP with provider and sender-capacity limits. Protected bulk delivery is included for every plan and uses an SES-verified domain, automatic invalid-recipient protection, measured feedback and automatically provisioned tenant isolation. Users only add the DNS records shown; if SES already verifies the domain, they are shown only the additional custom MAIL FROM MX/TXT records.

  3. Open Email → Compose

    Pick which address sends today. Add To emails or upload a CSV with an email column. If your file has a name column, the app can say Hi *Name* automatically. Before send, the app also cleans the list by removing invalid, duplicate, risky, and role-based emails.

  4. Choose or build a message

    Type fresh or open Template Library for a starting structure. Use Preview so you see the final message before anything goes out.

  5. Optional note & color

    You can tag this batch with a private note and a color dot—only for your team, like a sticky tab so you recognize this campaign later in history.

  6. Send or schedule

    Send now first shows a safety review. For big lists, it displays today’s approved capacity and any automatic multi-day schedule; nothing launches until you approve that schedule.

  7. Peek at History

    Email history shows what went out. Open a row for full preview so you remember the exact words—no guessing.

  8. Read sender health

    The Dashboard now shows delivery, bounce, complaint, suppression, sender-health, and sending-domain views—like a report card for each mailbox so you know which sender is healthy and which one needs care.

Tiny tip: deliverability box

1

Green shield card

On the Email page, Automatic Reputation Protection shows sender health and approved capacity. Open Email Performance for detailed deliveries, bounces, complaints, suppressions, schedules and protection actions.

WhatsApp

WhatsApp: connect once, then send tracked batches

WhatsApp outreach uses a connected session so teams can send tracked batches, review history, and avoid losing context across conversations.

Quick mental model

Like walking a field of sunflowers and handing each one a greeting card—but the field is your CSV, and the cards are your message.

1Follow these steps

  1. Show the QR code

    On the WhatsApp page, ask for a QR. Your computer shows a picture; your phone’s WhatsApp app scans it under Linked devices. That handshake proves “yes, this is my WhatsApp.”

  2. Wait for “Connected”

    Don’t send until status says Connected. If it drops, scan again—phones sometimes nap or log out.

  3. Add phone numbers

    Type numbers with country code (+1, +44…) or upload a spreadsheet with a phone column. Think: one sticker per phone number.

  4. Write your message

    Use the composer: bold uses *asterisks* in WhatsApp style. Insert an image link if you uploaded a picture. Add Load starter message to paste example copy, then edit.

  5. Save your own templates

    When you like a message, save it as a template so your team can reuse the same winning wording next week.

  6. Send or schedule

    Hit send for now or pick a time—same idea as email. The queue keeps order so you’re not spamming yourself with errors.

  7. History

    WhatsApp history records past batches, recipients, and send timing so you can audit what happened.

Templates

Templates: start from the good stuff (email + WhatsApp)

Templates give teams a reusable starting structure for email and WhatsApp so every campaign does not begin from a blank page.

Quick mental model

Think of templates as approved campaign scaffolds: keep the structure, then adjust the offer, proof, and audience-specific detail.

1Follow these steps

  1. Email: open Template Library

    In Email, switch to Template Library. Tabs group styles: e-commerce, sales, events, nurture, real estate, agencies, and more.

  2. Pick one and load

    Click a card to load it into Compose. You’ll see a full HTML layout with headers, buttons, and sections instead of a plain paragraph.

  3. Swap merge tags

    Placeholders look like {{name}} or {{company}}. They are filled from your CSV columns. Column Product Name becomes {{product_name}}.

  4. WhatsApp: starter dropdown

    In WhatsApp, use Load starter message for groups like Sales, E-commerce, or Real estate. One click adds sample text that you can shorten and tailor.

  5. Save your version

    Email and WhatsApp both let you save custom templates so your team keeps a consistent style.

Templates are not a substitute for fit and relevance. They reduce setup time so you can test real subject lines, offers, and audiences faster.

Templates

Merge tags: one message, many personalized fields

You write one template, and Leads Lord fills each recipient’s name, company, role, city, or custom field from your data.

Quick mental model

Think of merge tags as controlled personalization fields: useful when the data is clean, risky when required columns are missing.

1Follow these steps

  1. Prepare a spreadsheet

    Columns need clear headers: email, name (or first_name / full_name), optional title / job_title for role-based lines, plus anything custom—city, offer, etc.

  2. Key people from Leads

    When you send from My Leads or Lead Hunt, each email or WhatsApp number is matched to a contact on that company when possible—so {{name}}, {{title}}, and {{company}} can reflect the right person, not only the company inbox.

  3. Upload in Email or WhatsApp

    The app reads headers and shows which {{tags}} you can use. If you don’t see a tag, check spelling and re-upload.

  4. Drop tags in subject and body

    Use the same tags in subject and body. Each person gets their row’s values.

  5. Watch for empty cells

    If someone’s company cell is blank, that tag might send empty air—plan important fields carefully.

Outreach

Sequences & flows: follow-ups that don’t forget

A sequence is a safe follow-up path: message 1, wait, follow-up, stop when the prospect replies or becomes unsafe to contact.

Quick mental model

Think of it as a planned follow-up path: first message, pause, second touch, then a final reminder if the prospect has not replied.

1Follow these steps

  1. Open Outreach

    Click Outreach in the app. This is mission control for batches *and* longer plans.

  2. Understand sequences

    A sequence (or flow) is more than one planned touch over time—not just one blast and silence.

  3. Seed from a winning email

    From Email history, you can create a sequence so your best subject and body move into Outreach without retyping.

  4. Edit steps inside Outreach

    Add Step 1, Follow-up 1, Follow-up 2, set delays, and choose conditions like opened, not opened, or no response. Each step should feel like a natural next sentence in a conversation.

  5. Keep the safety stops on

    Leave stop on reply, stop on unsubscribe, stop on bounce, and stop on complaint enabled. Leads Lord uses recorded statuses, suppression, bounce, and complaint signals to prevent follow-ups that can damage reputation.

  6. Use send windows

    Set a sending window and max contacts per day so a sequence behaves like a professional outbound process, not a blast.

  7. Know the reply-detection limit

    Automatic inbox sync is not claimed unless connected. Today, stop-on-reply works from replies/statuses recorded inside Leads Lord; full mailbox reply sync is a provider integration step.

  8. Launch and watch

    Run it and monitor active runs, skipped steps, and blocked contacts from Outreach.

Outreach

Campaigns & queues: trains leaving the station on time

When you send many emails or WhatsApps, the app lines them up like train cars—so the engine doesn’t explode.

Quick mental model

Like a airport departure board: flight queued, boarding, departed, or delayed—you always know the state.

1Follow these steps

  1. Send creates a job

    Big sends create a job you can see in Outreach. Small tests might feel instant; large ones show progress numbers.

  2. Queued = waiting

    Queued means the train is at the platform—starts when it's that row’s turn.

  3. Running = sending now

    Running means messages are flying. You can keep working elsewhere; the server keeps chugging.

  4. Scheduled = future o’clock

    Scheduled is you saying “wake me at 9am Tuesday.” Good for politeness and timezone sense.

  5. Done = check history

    When finished, peek Email or WhatsApp history for proof and previews.

Email & WhatsApp

History & resend: reuse campaigns that worked

History shows what already went out. Resend helps reuse a proven campaign structure with a new or refined recipient list.

Quick mental model

Treat history as campaign memory: review the prior message, improve it if needed, then reuse the structure only when the audience still fits.

1Follow these steps

  1. Open Email or WhatsApp history

    Each area has a history tab or page. Rows are past batches or messages.

  2. Preview exactly what left

    For email, open full preview—loads the real body so you’re not guessing from a tiny snippet.

  3. Resend batch

    Resend fills compose with the same copy and recipient style—tweak if you need a second wave.

  4. Create sequence from email

    From a batch, start a sequence so the story continues in Outreach with structure—not just one hit.

Help

Built-in guides: help that lives next to the buttons

You shouldn’t hunt YouTube for every click. Email and WhatsApp each ship a **searchable guide**—type “CSV” or “QR” and jump to the answer.

Quick mental model

Use the built-in guide as contextual help: search the action you are trying to complete and jump to the relevant section.

1Follow these steps

  1. Look for “Guide” or book icon

    On Email and WhatsApp screens, open the guide dialog when you’re stuck.

  2. Search keywords

    Type plain words: schedule, bold, image, connect. Matching sections stay; others hide.

  3. Read colored blocks

    Sections use colors so your eyes find topics faster—like chapters with different covers.

  4. This web page too

    The Product guide (`/guide`) is the long picnic version; in-app guides are the snack-size cards for that one screen.

Leads

Audience Intelligence: social and creator contacts without mixing them into companies

Audience Intelligence is for social, creator, recruiting, partnership, and consumer-style contact research. It stays separate from the B2B company table so personal contact data is handled with stricter safety.

Quick mental model

Think of B2B Leads as company intelligence, and Audience Intelligence as profile/contact intelligence. They can feed outreach, but they should not be mixed silently.

1Follow these steps

  1. Switch the mode

    In Leads, use the Audience Intelligence switch when you want profile-based data instead of company lead data.

  2. Choose platform and location

    Keep the hunt simple: platform, location, and how many records you need. Heavy forms create bad UX and often do not improve targeting.

  3. Review contact safety

    Audience records may contain personal emails or phone numbers, so suppression, verification status, and compliance risk matter more than they do for generic company records.

  4. Send with guardrails

    If audience contacts move into Email or WhatsApp, Leads Lord should exclude suppressed, bounced, invalid, complained, and risky contacts before outreach.

Good use cases include creator discovery, influencer research, local audience research, recruiting, partnership outreach, and niche audience analysis. Bad use cases are bulk personal data dumping and cold messaging people with no lawful basis.

Leads

Audit Reports: turn a website into a reason to talk

Generate an Impression Report to send prospects (business-focused, no tech jargon) or a Full Memo for your internal notes. Uses your crawler, lead database, and platform AI only — no paid Google/Serper APIs.

Quick mental model

Impression = “they looked at my business.” Full memo = depth for you. MCP Agent Mode can browse the web and save findings that merge into the same report at 0 extra platform AI credits on save-back.

1Follow these steps

  1. Choose report type

    Impression Report (default) for cold email, WhatsApp, or PDF to the prospect. Full Memo when you need technical findings and DNS detail for yourself.

  2. Tell AI what you sell

    Describe your service (booking systems, SEO, automation, etc.) so opportunities connect to how you can help — not random marketing tips.

  3. Similar businesses (optional)

    Compares your lead to others from your saved leads, then Leads Lord directory data — cautious “appears / may be missing” language, never invented competitor features.

  4. Copy hook & send

    Use Copy hook for a one-line opener, then Download PDF. For deepest research, use MCP: browse the site, save findings, then prepare_audit_context.

  • Good: specific gaps, review links, similar-business contrast, outreach hook, prospect-safe tone for clinics and local businesses.
  • Weak: DMARC/SPF dumps in impression PDF, invented review themes, fake urgency, or claims without a source URL.
Settings

MCP & BYOK: bring your own AI without making Leads Lord pay for every thought

MCP connects Leads Lord to external AI clients. BYOK lets supported AI calls use the customer’s own model key. Both are powerful, but neither is unlimited free platform usage.

Quick mental model

Your AI assistant becomes the brain. Leads Lord remains the tool, data, workflow, quota, and safety layer.

1Follow these steps

  1. Create a scoped key

    In Settings → API & MCP, create a scoped key for Agent Mode. Cost-free external AI workflows normally need read leads plus draft/write scopes such as write notes, write audit memos, write outreach drafts, and write lead scores. Scraping, reveal, export, and send scopes should stay off unless explicitly needed.

  2. Copy the client config

    Pick Claude, Codex, Cursor, Generic MCP, or Local tools. Copy the generated config into that AI client and restart it if required.

  3. Test connection

    Use the health/test action so the user can confirm the key is valid, scopes are correct, and the backend URL is reachable.

  4. Keep dangerous actions explicit

    Reading and draft creation are safer. Sending email, sending WhatsApp, exporting, and revealing contacts must require explicit risky scopes and backend enforcement.

MCP does not replace Leads Lord. It is Agent Mode: Claude, Codex, Cursor, or a local model can ask Leads Lord to search, score, save research notes, save audit memo drafts, and create outreach drafts while the backend still checks permissions, plan limits, suppression and automatic reputation protection.

BYOK and MCP-provided reasoning should not consume Leads Lord platform AI credits. Platform work such as scraping, exports, contact reveal, paid enrichment, and actual sending still follows plan limits, scopes, and safety gates.

Free-trial users can use MCP Agent Mode and BYOK workflows when they bring their own AI tools. The trial still limits lead scraping and sending volume so external agents cannot create direct infrastructure cost or operational risk.

Email

Pre-Send Safety Review: what gets blocked before email leaves

Before a bulk email campaign is queued, Leads Lord reviews the list and sender state so users understand what is safe to send today.

Quick mental model

Like airport security for email: remove risky baggage before the campaign takes off.

1Follow these steps

  1. Count everything

    The review starts with total recipients and then shows what remains after cleaning.

  2. Remove unsafe contacts

    Invalid, duplicate, role-based, risky, no-MX, suppressed, bounced, complained, and unsubscribed contacts are removed or blocked where the system can detect them. Confirmed hard-bounce addresses are reused as privacy-safe hashes across workspaces, while invalid domains are cached temporarily and rechecked.

  3. Check sender limits

    The app checks source declaration, authentication, suppressions, provider limits and Protected bulk delivery readiness. SES campaigns use approved daily domain capacity and measured feedback.

  4. Explain the result

    Users see final sendable count, removed count, today’s safe cap, estimated duration, warnings, blockers, and the recommended next action.

  5. Notify only when useful

    Leads Lord should notify users when a real send is blocked or a list is cleaned heavily, not every time they edit a draft.

Overview

Playbooks: practical ways teams use the full platform

These are scenario playbooks, not made-up customer case studies. Use them to understand how the modules fit together.

1Follow these steps

  1. Agency audit outreach

    Find local companies, generate an audit memo for top-fit prospects, create a short email sequence, and launch under approved reputation-protected capacity while tracking replies and suppressions.

  2. Creator partnership research

    Use Audience Intelligence for profiles by platform and location, review contact risk, export profiles if needed, and only message non-suppressed records through approved channels.

  3. BYOK research desk

    Connect a user-owned AI key or MCP client, ask it to search and score leads, generate audit context, and create campaign drafts without turning on dangerous send scopes.

  4. Bulk email with safety

    Upload a list, choose its source, preview merge fields, run the safety review and approve the automatic safe schedule rather than manually splitting or blasting the whole list.

Email

Deliverability (email): staying friends with inboxes

If email were a student, deliverability is **behavior score**—be polite, be honest, don’t blast nonsense, and teachers (inbox providers) let you stay in class.

Quick mental model

Like a library voice: gentle volume, return books on time, don’t shout the same book title 5,000 wrong names.

1Follow these steps

  1. Send from your real identity

    Connect Gmail or Outlook so the From identity matches your real sender.

  2. Let the app clean the list first

    Leads Lord removes invalid emails, duplicates, role inboxes, risky domains, no-MX domains, and addresses previously confirmed undeliverable before send. Shared address intelligence is stored as a privacy-safe hash, not displayed as another customer's contact.

  3. Watch the real feedback loop

    In Protected bulk delivery, SES Auto Validation suppresses likely invalid recipients before send and SES reports delivery, bounce, complaint, reject and suppression events. Permanent hard bounces can prevent the same bad address being retried by other customers; complaints and unsubscribes remain sender-specific.

  4. Use Automatic Reputation Protection

    Protected bulk delivery is available on every plan after sender setup. New sending domains start with controlled daily capacity. Healthy measured outcomes automatically increase capacity; risky bounce or complaint signals reduce or pause it. This capacity is reputation protection, not an upgrade restriction.

  5. Keep tracking isolated

    Open tracking is off by default for cold outreach. Configure a dedicated tracking domain before enabling it at scale so one sender's link reputation does not affect other customers or the platform API domain.

  6. Treat workspace domains as one sender

    When a team shares one sending domain, Leads Lord applies capacity, tenant health, SES webhook feedback and pauses at the workspace/domain level. More inboxes on the same domain do not bypass reputation protection.

  7. Read the dashboard like a health monitor

    Email Performance shows domain health, approved capacity, delivery results, suppressions, campaign schedules, webhook status, tracking-domain status, honest placement confidence and pause reasons so you can act without guessing.

Productivity

Notifications: helpful nudges without turning the app into noise

Notifications help users notice the moments that matter: scheduled follow-ups, email opens, safety blocks, list cleaning, quota warnings, and guide updates.

Quick mental model

Think of notifications as a calm operating feed: enough context to act, not a stream of random alerts.

1Follow these steps

  1. When status says “meeting”

    On some email records, when things move to meeting scheduled, you can set a reminder so your future self gets pinged.

  2. Pick a time that fits you

    Choose when the nudge should fire—before the call, day of, etc., depending on what the form offers.

  3. Watch email safety notices

    If a real send is blocked or a recipient list is cleaned, the notification feed can show why: suppressed contacts, invalid emails, approved-capacity scheduling, or provider safety checks.

  4. Use the guide link

    Product-update notifications can point users to the searchable guide when a feature needs explanation, such as MCP, BYOK, Audience Intelligence, deliverability, or sequences.

Settings

Plans & settings: batteries included, upgrades when you grow

Free starts the engine; paid plans add horsepower—more leads, more sends, more room for your team bus.

Quick mental model

Like a phone data plan: texting works at every tier; heavy video needs a bigger bucket.

1Follow these steps

  1. Open Settings

    Your profile and connections live under Settings.

  2. Plans tab

    Plans shows what your workspace can do this month, including lead, AI, email, and WhatsApp limits.

  3. Email accounts

    Add or remove Gmail, Outlook, SMTP senders here.

  4. Team workspace

    Invite coworkers who already have their own Leads Lord account. Each person keeps their own plan and limits; the workspace owner controls roles, sees activity (Enterprise+), and shares email domain reputation.

Overview

First 10 minutes: setup checklist

A practical first-run path: connect the basics, run one small hunt, prepare one safe campaign, and review what happened.

1Follow these steps

  1. 1. Connect one sending channel

    Start with one Gmail, Outlook, SMTP sender, or WhatsApp QR session. Do not connect every channel before the first test.

  2. 2. Add your AI mode

    Use BYOK or MCP Agent Mode if you already have Claude, Codex, Cursor, OpenAI, Gemini, or a local model. This lets your own AI reason while Leads Lord keeps scopes and limits enforced.

  3. 3. Run a small lead hunt

    Pick one category and one location. Pull a small list first so you can judge quality before spending more lead credits.

  4. 4. Create one audit memo or draft

    Open a strong lead, generate or save an audit memo, then create a short outreach draft. Keep sending scopes off in MCP until you trust the workflow.

  5. 5. Review safety before sending

    Use the pre-send review. Check invalid, duplicate, suppressed, bounced, complained and unsubscribed removals, then approve the protected capacity schedule before any bulk send.

After the first 10 minutes, expand slowly: larger lead hunts, more templates, sequences, and higher send volume only after the data and deliverability signals look healthy.

Ready to use the workflow in the app?

Open Leads Lord and turn these guide steps into live lead discovery, outreach, and audit workflows.